Does social media actually sell luxury real estate?

Followers don't buy homes

For years the industry believed follower count was everything. It isn't. Most audiences are built for views, not buyers. A reel can reach a million people and not one of them can buy a $10 million apartment.

What actually works

• A network, not an audience. I've spent fifteen years in New York's private rooms, across Wall Street, Seventh Avenue and the tech world. Today that's a private list of 68,000 New York buyers, sellers and investors.
• The private window. Our circle hears about homes first. 17% of our listings sell before they ever reach StreetEasy.
• Film that earns attention. Every listing gets its own film from our in-house crew, a $400K studio or a $25M townhouse.
• Partnerships. Brands, agencies and creators who put homes in front of audiences that real estate never usually reaches.

So is social media worth it?

Yes, as the shop window, not the sale. It builds trust, so when the right buyer hears about a home from someone they know, they already know who you are.

Real estate is the ultimate sale, but far from the only one. Clients who see what this network does for a home often come back with their companies.