Keller Williams NYCTechnology · Built with AI
We didn't buy our tech. We built it.
Jonathan has worked inside some of New York's best-known brokerages. Every one claimed to be different. Underneath, they ran on the same third-party systems with a new name on top, built to recruit agents, not to sell homes.
The story
Then AI changed everything.
Every problem Jonathan had in this business, he could suddenly solve. Everything he needed, he could build.
So he went to some of the leading developers in the country. They all said the same thing: ignore the noise. Most "real estate AI" isn't niche at all. It's one of a handful of major models, white-labeled under a new name, and usually a lesser version of it.
So we built our own. Four years ago, Jonathan started NextGen's own CRM and database: our tech, our systems, our data. No waiting on referrals. No brokerage handing us leads. No buying them from listing portals.
Then the obvious question: what do we need a brokerage for? Reach. So Jonathan partnered with Gary Keller and with Rich Amato at Keller Williams NYC, for the largest network in the world. Everything else, we build.
What it does for you
Everyone says they use AI. Ask what it does for the client.
We test your home before buyers ever see it.
Buyers skip the right home for the smallest reasons: the wrong layout, the wrong chair, a color they don't like. They never book the showing.
So for every listing, we create ten layouts for ten different buyers: different demographics, different lifestyles. Then our AI scores every version against real-world marketing data, the way a trader reads a market, and we lead with the one that performs.
Nobody else is doing it.
Layout scoring
Ten layouts, ten buyer profiles, scored before launch.
Our own CRM
Built in-house over four years. Every lead answered by a person, usually within the hour.
Private matching
New homes matched to buyers on Jonathan's private list before they go public.
Our own data
We don't rent our audience from a portal. We own it.
Beyond New York
It works. So others now use it.
Keller Williams agents outside New York now use the NextGen system to generate business, and we're expanding it to 17 more brokerages. For now, it's capped at 20 Keller Williams agents. Apply below →
The Tech Brief
What we're building, as we build it.
A short note on the tools we're putting to work, and what they're doing for our clients. No hype.
You're in
The next Tech Brief is yours.
For agents
We're selective. On purpose.
Every NextGen agent is held to Jonathan's standard, because our clients are. Five or more years in the business. More than $10 million sold. The same promise to every client, at every price.
Join NextGen
5+ years and over $10M sold? Want to help change one of the biggest businesses in the world? We want to hear from you.
Received
Thank you. We'll be in touch.
Keller Williams agents · Limited to 20
Already at Keller Williams? Apply for the NextGen system.
- 10+ seller leads a month. 20+ in your pipeline.
- A monthly session with Jonathan Normolle. How to sell, how to work every lead, and an open brainstorm on your business.
- The NextGen partnerships. Film, retouching, moving, legal and our brand partners, for you and for your clients.
- Co-marketing with Jonathan and the NextGen team. Your listings and your name, in front of our audience.
- Keller Williams agents only. And performing agents only. We review every application.
- A referral partnership, not a money grab. There's a monthly fee, but we only win when you do. The goal is simple: make Keller Williams agents the best of the best.
- Capped at 20 agents. We'll open more seats once the first 20 are winning.
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