Keller Williams NYCJonathan Answers · Why a listing stalls
My apartment has been on the market for months with no offers. What's wrong?
Answered by Jonathan NormolleFounder, NextGen at Keller Williams NYC
The short answer
Usually one of three things: the price, the presentation or the reach. Buyers compare your home to every similar listing within seconds. If it loses that comparison on price or photos, or never reaches the right buyers at all, it sits. The fix is rarely just a price cut. It's a relaunch.
The three reasons homes sit
- Price. Set against asking prices instead of recorded sales. Buyers know the difference.
- Presentation. Dark photos, no film, no story. Most buyers meet your home on a phone screen first.
- Reach. Listed on StreetEasy and left there. The buyers most likely to pay, who often never scroll listings, never see it.
Why a long listing hurts
Days on market are public. After a few months, buyers assume something is wrong and offer accordingly. Waiting usually costs more than acting.
How we relaunch a home
- Take it off and reset, so it returns as a new listing.
- Price it against what actually sold, not what's asking.
- Film and photograph it properly, with our in-house crew, at no cost to you.
- Open the private window first: our circle sees it before the market does. 17% of our listings sell right there.
- Launch to StreetEasy, 150,000+ Keller Williams agents and our own channels on day one.
A real example
78 Amity Street, PH C sat unsold for over a year with another agent at $3.1 million. We rebranded it, filmed it and relaunched it. It was in contract in 30 days, at $300,000 more.
And with NextGen, your legal fees are covered and so is 20–50% of your move.
Also asked
Should I lower the price if my NYC apartment isn't selling?
Not automatically. Check the price against recorded sales, then the presentation and the reach. A full relaunch often outperforms a simple price cut.
How long does it take to sell an apartment in Manhattan?
Well-priced, well-presented homes often go into contract within weeks to a few months; co-op closings then typically take another two to three months for board approval.
The NextGen Promise
Your legal fees, covered. 20–50% of your move, on us.
Buying or selling, at every price. We're the only brokerage that does it.
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