Partnerships

Your brand in front of millions. Your name in the inner circle.

New York runs on closed circles. Fashion, tech, finance, elite society: each keeps to its own, and the next generation inside them is rarely reached by anyone outside. Yet the perfect buyer, or the perfect partner, is often sitting in one of those rooms. Without access, you will never reach them.

Jonathan is the bridge. He moves between these worlds, sees who belongs together, and makes the introduction. That is how NextGen was built.

Real estate is something everyone needs, in every industry. So our reach can't stop at the buyers looking today. It has to reach everyone possible, and that reach is what we share with the people we partner with.

  • Seen by millions. We film, edit and publish your brand to 1.45 million views a month. You don't lift a finger.
  • In the room. We introduce you to the founders, investors, buyers and creatives in our circle.
  • For creators. Shoot in our listings, collaborate on our films and meet the brands we work with. Looking for a home? See how we help creators move →
  • A partner, not a vendor. Clients who start with a home often come back with their company. Jonathan holds equity in a number of them, and works their growth like a listing.
  • Space, if you need it. Store, office or showroom: we find it and negotiate the lease. See NextGen Commercial →
Jonathan Normolle stepping off a curb in Manhattan

As featured in

  • Netflix
  • The New York Times
  • Vogue
  • i-D
  • Inked
  • Downtown Magazine
  • Mann Publications
  • RED Awards · 2025
All press →

Get in touch with Jonathan and NextGen. I'm interested in

For companies

What your brand gets.

What we doWhat it means for you

The work

Three worlds. One audience.

Fashion, hospitality and a $25M home: films we script, shoot and edit in-house, then put in front of 1.45 million views a month. Tap to play.

The NextGen Letter

New York, before it's news.

Private listings, market moves and the occasional introduction. Once a month. Never noise.

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