Preferred Services · Event spaces, talent and creative

Launch where culture is made.

emcee builds the business behind some of the most-followed creators and celebrities in the world, and runs one of the most singular buildings in New York: four floors of event, showroom and studio space at 401 Broadway, where SoHo meets TriBeCa.

Visit emcee.comCode NEXTGEN for preferred rates

I'm interested in

Jonathan sets up the connection personally, at preferred rates.

The partnership

Close friends. Working on the next thing together.

Jonathan and emcee founder John Aghayan are close, and are working together on an upcoming series Jonathan has in the works. NextGen and emcee hosted New York Fashion Week together at 401 Broadway.

For NextGen clients, that means a direct line: event spaces, creators and celebrities for your shoot or launch, and anything creative in between. Reach out here, and Jonathan will set up the connection with preferred rates.

01

Event spaces

Launches, dinners, shows and screenings, from the street-level storefront to the rooftop.

02

Talent for shoots

Creators, models and celebrities from emcee's network, for campaigns, content and launches.

03

Creative

An XR film studio, a styled showroom and an archive, ready for anything you want to make.

04

Full service

Décor, catering, AV, security and staffing, managed by emcee's own team.

The building · 401 Broadway

Downstairs for the pop-up. Upstairs for the night.

Even if you just want to test the market in SoHo before you sign a lease, you can.

The emcee storefront on Broadway

Ground floor

The Storefront

A bright, street-level corner on Broadway for retail activations, pop-ups and events. Six street-facing 11 × 9 ft windows and 18 ft ceilings.

  • 3,600 sq ft, plus a 3,200 sq ft lower level
  • 400 standing · 200+ seated
The emcee showroom on the 26th floor

26th floor

The Showroom

A light-filled showroom for fashion presentations, press days and buyer meetings, with integrated racks, a K-array sound system and a terrace.

  • 3,000 sq ft · 20-seat terrace
  • 200 standing · 50 seated
The emcee penthouse lounge on the 27th floor

27th floor

The Penthouse & XR Studio

Panoramic Manhattan views, a full bar, DJ booth, integrated event lighting and livestreaming, plus an XR film studio for content and campaigns.

  • 3,000 sq ft
  • 200 standing · 50 seated
The emcee rooftop with Manhattan skyline

Roof

The Rooftop

Landscaped turf and panoramic city views for cocktails, afterparties, wellness mornings and brand activations, with sound and a DJ setup.

  • 1,400 sq ft
  • 60 standing · 30 seated
A runway show at emcee
RunwayFashion week at 401 Broadway
Backstage at an emcee event
BackstageCreators and talent
The emcee XR film studio
XR studioShoot anywhere, without leaving SoHo
A DJ set at an emcee event
After darkNights the city talks about

On film

New York Fashion Week, inside emcee.

Shot in emcee's own event space by Tidal Media NYC, our preferred production partner. Tap to play.

The NextGen Letter

New York, before it's news.

Private listings, market moves and the occasional introduction. Once a month. Never noise.

Free. Never shared. One-click unsubscribe.