
Ground floor
The Storefront
A bright, street-level corner on Broadway for retail activations, pop-ups and events. Six street-facing 11 × 9 ft windows and 18 ft ceilings.
- 3,600 sq ft, plus a 3,200 sq ft lower level
- 400 standing · 200+ seated
Preferred Services · Event spaces, talent and creative
emcee builds the business behind some of the most-followed creators and celebrities in the world, and runs one of the most singular buildings in New York: four floors of event, showroom and studio space at 401 Broadway, where SoHo meets TriBeCa.
Received
Expect to hear from us within one business day.
The partnership
Jonathan and emcee founder John Aghayan are close, and are working together on an upcoming series Jonathan has in the works. NextGen and emcee hosted New York Fashion Week together at 401 Broadway.
For NextGen clients, that means a direct line: event spaces, creators and celebrities for your shoot or launch, and anything creative in between. Reach out here, and Jonathan will set up the connection with preferred rates.
Launches, dinners, shows and screenings, from the street-level storefront to the rooftop.
Creators, models and celebrities from emcee's network, for campaigns, content and launches.
An XR film studio, a styled showroom and an archive, ready for anything you want to make.
Décor, catering, AV, security and staffing, managed by emcee's own team.
The building · 401 Broadway
Even if you just want to test the market in SoHo before you sign a lease, you can.

Ground floor
A bright, street-level corner on Broadway for retail activations, pop-ups and events. Six street-facing 11 × 9 ft windows and 18 ft ceilings.

26th floor
A light-filled showroom for fashion presentations, press days and buyer meetings, with integrated racks, a K-array sound system and a terrace.

27th floor
Panoramic Manhattan views, a full bar, DJ booth, integrated event lighting and livestreaming, plus an XR film studio for content and campaigns.

Roof
Landscaped turf and panoramic city views for cocktails, afterparties, wellness mornings and brand activations, with sound and a DJ setup.




On film
Shot in emcee's own event space by Tidal Media NYC, our preferred production partner. Tap to play.
The NextGen Letter
Private listings, market moves and the occasional introduction. Once a month. Never noise.
You're in
The Private List
Private homes and launches, sent to you first. 17% of our listings sell before they're ever public.
You're on the list
The next private home goes to you before it goes anywhere else.