Keller Williams NYCCase study 01 · Cobble Hill, Brooklyn
Same penthouse. Same market. A different outcome.
The first listing didn't fail at price. It failed at reach.
The story
The market didn't move. The reach did.
78 Amity, Penthouse C: a three-bedroom penthouse in Cobble Hill with water and Lower Manhattan views, a private roof deck and parking in the building. Listed publicly at $3.1M for a full calendar year with another agent, it never moved.
We took the listing, rebranded the home and relaunched it as a feature, with a new film and a $300,000 higher price. Thirty days later it was in contract. It closed at full ask.
The address is public. The history is public. Same four walls, same market, same six months. Three hundred thousand dollars of difference.
What we changed
Four moves.
The story
We stopped selling square footage and started selling the life: the roof, the light, the view of Manhattan.
The film
A new film and new photography, made to stop the scroll.
The price
Priced up, not down: $300,000 above where it had sat for a year.
The reach
Our circle first, then the Keller Williams network, then everywhere.
The photos
Every room.
Location
Cobble Hill, Brooklyn.
- F, G at Bergen St · 0.4 mi
- 2, 3, 4, 5 at Borough Hall · 0.6 mi